UPND media is completely lost, distressed and disorganized, complains ruling party zealot

A prominent zealot within the ruling United Party for National Development (UPND) has expressed deep concern over the party's media operations, characterizing them as "completely lost, distressed and disorganized." The individual, identified as Edward Roy Makayi, alongside Levy Ngoma, a key figure in the party, reportedly lamented the severe budgetary constraints affecting UPND-aligned media, a mere three weeks before crucial elections. This revelation casts a shadow on the party's strategic communication efforts as a significant electoral contest looms. The complaint underscores a potential disconnect between the party's leadership and its communication machinery. In a political landscape where media presence and messaging are paramount, particularly during election campaigns, such disarray could prove detrimental. The lack of adequate funding for media activities suggests either a misprioritisation of resources or systemic inefficiencies within the party's communication department. This situation is particularly critical given the highly competitive nature of Zambian politics, where public perception and effective dissemination of campaign messages can sway voter sentiment. Zambia's media environment is often highly polarised, especially during election periods, with both public and private outlets facing challenges in maintaining objectivity and impartiality. Political parties heavily rely on both traditional and new media platforms to reach the electorate. The alleged disorganization within the UPND's media arm, coupled with budget shortfalls, could severely hamper its ability to counter opposition narratives and effectively communicate its achievements and future plans to the Zambian populace. This could lead to a vacuum that opposition parties might readily exploit, potentially eroding public confidence in the ruling party. The timing of this complaint, so close to an election, is particularly telling. Effective media engagement requires meticulous planning