SUPPORTING UPND IS AN EASY CHOICE SAYS SINGER YO MAPS

LUSAKA – Celebrated Zambian music sensation Elton Mulenga, affectionately known as Yo Maps, has unequivocally thrown his weight behind President Hakainde Hichilema and the governing United Party for National Development (UPND). The artist's fervent endorsement, highlighted by his recent composition and performance of the campaign anthem "Aleteka," signals a significant alignment with the current political dispensation, drawing both praise and scrutiny across the nation. Yo Maps, a household name in Zambian music, has been a prominent figure at various UPND rallies and events, where his music, particularly "Aleteka," has become a rallying cry for party supporters. The song, which translates to "He Will Rule," extols President Hichilema's leadership and economic policies, urging citizens to focus on productive activities rather than political discord. This public display of support by an artist of Yo Maps' stature is a notable development, given the significant influence musicians wield in shaping public opinion and mobilising audiences in Zambia. The intersection of music and politics is not new to Zambia, with popular music having been used in electoral campaigns since the re-introduction of multi-party politics in 1991. Artists have historically played a crucial role in disseminating political messages and mobilising electorates. Yo Maps himself has a history of composing political songs for different parties, having previously released a track for the former ruling party, the Patriotic Front (PF). This pattern suggests a professional approach to political engagements, where artists may view such collaborations as business opportunities rather than sole declarations of personal allegiance. However, the artist's engagement with the ruling party has sparked a range of reactions. While UPND supporters view it as a testament to the party's growing appeal and the President's progressive agenda, critics have voiced concerns about musicians aligning too closely with po