Mary Kasoka-Mwiikisa signs off after 16 years at ZNBC

LUSAKA – Veteran broadcaster Mary Kasoka-Mwiikisa has officially bid farewell to the Zambia National Broadcasting Corporation (ZNBC) after an impressive 16 years of dedicated service. Her departure marks the end of a significant era at Zambia's national public broadcaster, described by Kasoka-Mwiikisa herself as a "bittersweet chapter." Her long tenure at ZNBC saw her become a familiar and respected voice and face in Zambian households, contributing to the corporation's mandate of informing, educating, and entertaining the nation. ZNBC, established in 1987 as a statutory body and the oldest and largest television and radio service provider in Zambia, has been a cornerstone of media in the country, albeit often operating under government control. Broadcasters like Kasoka-Mwiikisa play a crucial role in shaping public discourse and delivering essential information across Zambia's diverse regions. Her 16 years at such an influential institution underscore a career dedicated to public service broadcasting, navigating the evolving media landscape from traditional television and radio to the increasing demands of digital platforms. Throughout her career, Kasoka-Mwiikisa has been a prominent figure, inspiring many aspiring journalists and media professionals within Zambia. Her journey at ZNBC likely involved covering numerous national events, political developments, and social issues, making her a consistent presence in the lives of many Zambians. The impact of long-serving broadcasters like her extends beyond mere news delivery; they often become trusted voices that reflect the nation's pulse and contribute to its collective memory. Her exit from ZNBC comes at a time when the Zambian media industry is undergoing significant transformation, driven by technological advancements and increased competition from private and online media outlets. ZNBC itself has been striving to enhance its digital presence and broadcasting capabilities, recently acquiring Starlink Kits to im