Zamtel launches three new digital services

The Zambia Telecommunications Company (Zamtel) has officially introduced three pioneering digital services under its new 'Zamtel Firsts' initiative, marking a significant milestone in the country's telecommunications and fintech landscape. The unveiling, which took place in Lusaka, introduces Kongola Malaiti, an enhanced MyZamtel Super App, and a flexible service dubbed Create Your Own Bundle. These innovations are designed to give consumers greater control over their telecommunications needs while driving everyday digital and financial inclusion. Speaking during the official launch event, Ministry of Technology and Science Permanent Secretary Dr. Brilliant Habeenzu lauded the state-owned enterprise for developing localized digital solutions that directly address everyday challenges faced by Zambians. Dr. Habeenzu noted that initiatives of this nature transition technology from mere marketing talk into practical development tools, aligning closely with the broader national agenda of expanding digital and financial access. He highlighted that Zambia's mobile subscriptions have surged from 20.2 million in 2021 to over 26 million by 2025, while internet subscriptions grew from 10.4 million to 14.7 million over the same period, providing a fertile ground for digital expansion. Among the standout innovations is Kongola Malaiti, a service accessible via the *115# USSD channel that allows eligible Zamtel customers to borrow electricity units directly through their mobile phones when faced with sudden power depletion. This utility-focused fintech solution bridges a critical gap in a market where energy access and convenience are paramount. Additionally, the upgraded MyZamtel Super App integrates standard account management with Zamtel Money wallets, bills, cashbacks, and utility payments into a single, secure platform, streamlining user experience and protecting personal and financial data. Furthermore, Zamtel Commercial Expert Surie Ramasary explained that the 'Create Y